ICE for Mobile Phones

ICE (In Case of Emergency), was the brainchild of an East Anglican Ambulance paramedic Bob Brotchie in Cambridge, England. After years of frustration in trying to get contact information from injured and traumatized individuals, the idea of emergency contact information stored in people phones was born.

Mr. Brotchie worked with Vodafone on a national campaign in England to encourage people to create entries in their wireless phone's address book listed as "ICE". This idea has grown into a commercial offering available in the United States, United Kingdom, Australia, New Zealand, Jamaica and Singapore.

There is no cost to create ICE contacts in your mobile phone; however, if you are interested in additional service offerings you can visit the ICE Contact USA website to learn more.

Set your phone up now!
This is the simple, no-charge process envisioned by Mr. Brotchie.

Step 1: Create a New contact in your cellular phone

Step 2: Name that contact ICE

Step 3: Program the number for your emergency contact

You're Done!